• All
  • Marketing
  • Ecommerce
  • Digital
How to trademark a business

How to Trademark a Brand Name of Your eCommerce Shop

Running your own eCommerce business can be an incredibly rewarding process, but it is also a complex and challenging time. When you begin your journey, you are responsible for everything, from inventory and shipping to marketing and the legalities of running your own business. For many eCommerce business owners, it requires quickly having to learn a number of new techniques, topics, rules and terminology. If you have never had to cover or practice these areas of business management before, it can be a very steep learning curve. One area that many eCommerce business owners frequently struggle with is the legal topic of trademarking. This is an important area as you spend a long time working on your business, building your brand identity, establishing a consumer base and establishing your position in the marketplace. However, there are many unscrupulous businesses out there who look to profit by using an established brand’s…

September 10, 2020 | 1 week ago

The COVID-19 Ecommerce rush: Why your business should take advantage of this once in a lifetime opportunity today!

The world is undergoing a truly life-changing moment in history. Never before has the human race face such a crisis as we are all currently experiencing with the COVID-19 pandemic. Over the last few months, almost every country across the globe has been forced to implement strict social distancing measures to curb the spread of the virus. Whilst this has undoubtedly worked, and we are now slowly beginning to emerge on the other side, it has also had a devastating effect on the economy. Thousands of businesses are facing closure, whilst in May the UK unemployment rate surged to a three-year record of 1.35 million people. Yet, against this backdrop of change, there have been glimmers of hope, and certain industries and sectors actually look set to flourish in the post-coronavirus world. Ecommerce has been on the rise for a number of years, but as traditional brick and mortar venues…

June 2, 2020 | 4 months ago

Ten things you need to consider when choosing an ecommerce platform

Ecommerce is big business. In the United Kingdom, 2018 saw an incredible £688.4 billion spent on ecommerce platforms, whilst in 2019, 82% of the UK population made an online purchase of some kind. With such incredible figures, it is no wonder that so many businesses are seeking to take advantage of the countless benefits that running an online store provides. However, this also means that competition is high, and as ecommerce becomes more popular, consumers are growing accustomed to a high level of performance and accessibility from the retailers they use. Nowadays, customers expect to be able to shop online from their laptop on their lunchbreak as easily as they can from the comfort of their sofa whilst using their smartphone. With such demand, it has meant that choosing the right ecommerce platform is essential to the success of any business looking to operate an online store. Choosing the right…

May 30, 2020 | 4 months ago

The benefits of implementing CSR in your ecommerce business

Over the last few years, there has been a significant change in the way that consumers seek out businesses to purchase from. Whilst, for a long time, it was always the company that sold the products at the lowest price that would win the business, this is no longer the case. Nowadays, consumers are increasingly looking to shop from those ecommerce businesses that are committed to making a positive social impact, irrespective of price. A joint study by Cone Communications and Ebiquity Global CSR found that an incredible nine in ten consumers expected a company to act responsibly and do more to earn their profit by helping to address key social and environmental concerns. A further global study by Nielson, which was conducted in over sixty countries, found that almost two-thirds of those online ecommerce shoppers surveyed were willing to pay more for something if the company they were buying…

May 30, 2020 | 4 months ago

Benefits of Outsourcing your ecommerce marketing

Running an ecommerce business can be incredibly stressful. Whether you are an entrepreneur, small business or all-new startup, your time is a precious commodity, and all of your focus is on ensuring that your customers enjoy the very best experience, and your business is able to expand. This means that certain areas of the business, such as marketing, either do not get your full attention or you simply lack the in-depth knowledge and skills to carry them out as effectively as possible. That is why outsourcing your ecommerce marketing is becoming a popular choice for many business owners, helping to take the stress and worry away whilst simultaneously helping to transform their customer base, attracting more customers and boosting sales. Why your ecommerce store needs effective marketing Marketing is an essential ingredient to the overall success of any ecommerce store. In this modern world, it is what will help you…

May 30, 2020 | 4 months ago